Rod Henwood, the man behind Channel 4's 4oD TV service and the launch of JK Rowling's Pottermore digital project, and Unilever's former global media strategist, Alan Rutherford, have joined the board of the Picture Production Company.
The PPC, which is chaired by former UK Film Council head Stewart Till, is best-known for working with Hollywood studios to create trailers for films with recent work including The A-Team, Casino Royale, the most recent Indiana Jones film and Dan Brown's Angels and Demons.
It is owned by London-based Smedvig, the private equity firm behind business including Streetcar and outdoor advertising firm Ocean, and the production company's senior management.
Henwood was most recently the launch chief executive of Pottermore, JK Rowling's ambitious plan to create a digital universe for her Harry Potter franchise.
Before that he worked on the ill-fated Project Kangaroo, the online TV joint venture between ITV, Channel 4 and the BBC which was blocked by competition regulators.
Between 2005 and 2008 he worked at Channel 4 as new business director, during which the broadcaster launched its on-demand TV service, 4oD.
Rutherford has previously spent eight years in charge of Unilever's global multi-billion-pound media strategy.
He later joined Maurice Levy's Publicis Groupe to run global digital agency Digitas, which the French marketing group had acquired for $1.3bn (£814m), and currently is the global president of the International Advertising Association.
"We all believe there is a great opportunity to continue growing this business over the next few years," said Till. "Having successfully launched our LA office the next key initiative was to strengthen our board."
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