Dennis Publishing is following up its digital lads' magazine Monkey with the launch of consumer technology title Gizmo.

Gizmo, a free fortnightly digital magazine, launches on March 11 and, like Monkey, will be delivered to readers' inboxes.

The new digital offering will mix elements of magazines, websites and video to review and demonstrate products. Gizmo will target ABC1 men aged 25 to 45.

Dennis Publishing will target Gizmo at its database of 1.5 million male magazine readers of its titles such as PC Pro and Mac User, Computer Buyer and Custom PC.

"Delivered directly into consumers' inboxes, Gizmo will create desire for the products featured and will bring a genuinely new format to the category," said Bruce Sandell, the head of new product development at Dennis Publishing.

"The brand will be focused on immediacy, interactivity and innovation. We are bringing together the achievements in publishing Monkey, our digital expertise and Dennis's heritage in the technology sector to successfully launch Gizmo."

Ross Burridge, reviews editor at Dennis's PC Pro, and author of the Ultimate Guide to HDTV and Home Entertainment, has been appointed Gizmo's editor.

"We're bringing an exciting mix of broadcast, online and print to readers desperately in need of clarity," said Burridge.

"By bringing products to life directly on the page, you no longer need to trawl the maze of websites and magazines to find out what's really going on in the world of consumer technology."

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