Congratulations to the Oxford English Dictionaries editors, whose November decision to make "selfie" their word of the year now presumably comes with world leader approval.

But there are limits – aren't there? – and while Lost in Showbiz stood uncomfortably by as "belfie" crept in to media vernacular, Thursday's Daily Mail threw up what this column regards as a line in the sand.

According to the title, someone who used to be on Made in Chelsea has kickstarted the "lelfie trend" by posting a picture of her legs.

Lelfie? LELFIE? Come on. If we let this one pass, then there really is no telling where it will end, except that it certainly won't be a very happy place. This column demands the immediate establishment of some kind of crack International Portmanteau Unit, with the power to summarily execute the worst offenders. Or to lexecute them, if you absolutely must.