Edinburgh isn't the only book festival in Scotland - in fact there are more than 40 spanning the country, from the borders to Ullapool and beyond.
In the Audioboo clip below, Andrew Dixon tells us about how Scotland's book festivals are transforming their local economies and even leading to new independent bookshops opening.
He believes Scotland has to have more confidence in presenting itself worldwide through its culture, whether that's in airports and stations or by making ambassadors of its artists, writers and musicians.
Do you agree? What do you think should be done to promote Scotland's modern culture? Share your thoughts in the comments box below.
Andrew Dixon will be on a panel at 8.30pm this evening with architect Malcolm Fraser discussing Edinburgh's literary landscape.