Alison Flood 

Making scents out of novels

Some people might be sniffy, but I think the idea could really catch on
  
  

Perfume makers
On the Catherine Cookson assembly line ... perfume makers at work. Photograph: Paul Almasy/Corbis Photograph: Paul Almasy/Corbis

If you're reading Marina Fiorato's new novel The Madonna of the Almonds – "a glorious story of passion, betrayal, warfare and bravery" set in 16th century Tuscany, Amazon tells us – and you're not quite being transported to Renaissance Italy, then never fear. Because it turns out you can buy a perfume especially created to capture "all the scents of the text".

"Fresh zesty citrus notes of bergamot and lemon, so redolent of Italy, mingle with the delicate floral accord of almond blossom, jasmine and hint of the bitter almond kernel. Counterbalanced by the sweetness of vanilla and a secret mix of fruits and spices this fruity floral fragrance is underscored by incense, sandalwood and musks," perfume maker Floris says. Fiorato herself blogs [http://marinafiorato.blogspot.com/] that the perfumier Shelagh "had read the book really closely and had picked out just about every olfactory reference in there, and soon we were sniffing dipsticks of lemon, almond, vanilla, sandalwood and incense (churches and old libraries, said Shelagh)".

I like it! Will it take off, I wonder? Will we one day be able to sniff appreciatively and ask "is that the new Salman Rushdie you're wearing? I'm getting hints of post colonialism ..." What might a JK Rowling smell like? Unwashed teenage boy, perhaps, with a whiff of owl droppings. Ian Fleming would be suave, sophisticated – sandalwood, maybe, with topnotes of gunfire. I don't think I'd want to smell what they'd come up with for Irvine Welsh.

But if you prefer the musty, dusty smell of an old book, then here's an excellent spoof – "Smell of Books™, a revolutionary new aerosol e-book enhancer" to enable you to enjoy reading e-books without giving up the smell you love so much. You can, they tell us, choose from classic musty smell – like "having the collected works of Shakespeare in a can" – new book smell, and Scent of Sensibility ("The scent of violets, horses, and potpourri. It's like living in a Jane Austen novel!"). It was created on April Fool's Day, and I'm only sorry I haven't spotted it until now.

Please cheer up this horribly gloomy Friday afternoon by letting us know which books you'd like to see perfume-ified, and what they might smell like.

 

Leave a Comment

Required fields are marked *

*

*