Jamie Oliver: the people’s chef

When the Naked Chef burst on to our TV screens in 1999 he was as refreshing as he was irritating. Here we chart the many faces of the boy wonder
  
  


Jamie Oliver: Jamie Oliver in 1999
A fresh faced and painfully trendy young Jamie Oliver hits our screens for the first time in 1999 in the Naked Chef. One part Superchef, one part Toploader, and seen here displaying a youthful enthusiasm for salami sandwiches Photograph: Martin Godwin
Jamie Oliver: Jamie Oliver outside Monte's in Sloane Street, London in 2001
The Naked Chef dons trainers and T-shirt to complement his scooter (what, no helmet?) outside Monte's in Sloane Street, London in 2001 Photograph: Wheeler - English/Matrix
Jamie Oliver: Jamie Oliver at work in the kitchen during the launch of 'Fifteen'
Lovely jubbly - Jamie Oliver at work in the kitchen during the launch of his restaurant 'Fifteen' in London's Old Street, 2002 Photograph: Myung Jung Kim/PA
Jamie Oliver: Jamie Oliver talks with Tony Blair in Downing Street in 2005
A suited and booted Jamie Oliver bends Tony Blair's ear over the appalling state of school dinners in Downing Street in 2005 Photograph: Russell Boyce/AFP/Getty Images
Jamie Oliver: Jamie and Jools Oliver with children Daisy and Poppy
Family guy: Jamie and Jools Oliver with children Daisy and Poppy at a children's party to celebrate the Queen's 80th birthday in 2006 Photograph: Tim Rooke/Rex Features
Jamie Oliver: Jamie Oliver - Sainsburys advert
... and his other long lasting relationship - the one that gives him so much grief - Jamie appears in a Sainsbury's advert Photograph: Sainsburys
Jamie Oliver: Jamie Oliver advertises his Flavour Shaker
Bish, bash, bosh, er, bin? Surely the most pointless of the boy wonder's inventions - Jamie advertises his Flavour Shaker Photograph: The Advertising Archives
Jamie Oliver: Jamie Oliver's Fowl Dinners
The crusading chef: Jamie Oliver's Fowl Dinners, part of the 2008 campaign for better welfare conditions for poultry Photograph: Philip Hollis/Channel 4
Jamie Oliver: THE NAKED CHEF: HIGHLAND FLING
The nation's favourite mockney takes a trip to the Scottish islands (or is that highlands?) for a special 'Highland Fling' episode of the Naked Chef. No stereotypes perpetuated here at all ... Photograph: David Loftus/BBC
 

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