Sex and the City didn't die; it just morphed into a best-selling dating book. Liz Tuccillo and Greg Behrendt, two writers from the hit sitcom, "have expanded one of their most enlightening episodes" into He's Just Not That Into You: The No-Excuses Truth to Understanding Guys, explained the Toronto Star .

"Not since 1995's The Rules has a dating book become such a water-cooler - and pillow-talk - phenomenon," said USA Today . And copies have "become more difficult to find in America than an honest boyfriend", noted the Sunday Times . The first print run of 30,000 flew off the shelves following the authors' appearance on NBC's Today and Oprah Winfrey's show - "a doubleheader of joy for any author and publisher" (New York Daily News), and bookshops are awaiting a further 410,000 copies.

Beyond TV exposure, "propelling the book into mass consciousness is something refreshing", said USA Today. "It brims with straight talk about the boy-meets-girl game, delivered with hefty doses of humour from the Y-chromosome's mouth."

It is the brutal honesty that sets it apart, agreed Canada's Globe and Mail . "Instead of advising single women about how to fix themselves or their lousy relationships, this book advises women about how to move on."

"The message of the book is a poignant one," reckoned Penelope Green in the New York Times , "men are selfish, phobic, disconnected emotional thugs, and bright, pretty young women seem desperate to have them - Persephone trumping Artemis at every turn."

He's Just Not That Into You reveals nothing new, argued Anne Kingston in the Canadian National Post . "Where The Rules told women to play passive, this book says there is no point in being active because there's nothing that you can do anyway," she said. "And while it appears to free women from The Rules' play-hard-to-get tyranny, it perpetuates the same advice-industry orthodoxy - that women need to be told how to navigate relationships, that all men are the same and that men ultimately set the agenda."