On the make:
Jonny Wilkinson
Continues to stand head and shoulders above the rest of the squad in terms of marketing potential. He's not even playing but still this week's papers were full of the unveiling of his dummy at Madame Tussauds and his launch of the new Predator boot alongside David Beckham. He has signed few new deals since the World Cup but negotiated much better terms with the likes of Adidas, Lucozade, Tetley and Hackett. If anything his reticence is only heightening the demand. GQ magazine was so keen to use him on its latest cover that it recycled an old photo shoot from last year. 10/10
Lawrence Dallaglio
Currently to be seen hamming his way through a McDonald's advert, the captain is the member of the old guard who will benefit most from the increased interest in the game. Apparently chosen for the fast-food giant's campaign because he matches the company's core values of "quality, service, cleanliness and value", his media-friendliness, despite his past run-ins with the red tops, and all-round action-man image make him a good marketing bet. 9/10
Richard Hill
The brooding, carefully-spoken flanker might seem an unlikely brand champion but it was these qualities that Easyjet desired when the budget airline signed him up for a series of personal appearances and ads. He lost out on the England captaincy to the more gregarious Dallaglio but, for his solid performances on the pitch, is likely to remain a popular choice for some advertisers and sponsors. 6/10
Will Greenwood
Like Dawson, seen as one of a handful in the squad liable to go on to a successful media career. Over recent years he has frequently assumed the position of squad spokesman thanks to a combination of eloquence and easy humour, making him an attractive proposition for brands aiming at rugby fans. He is about to join Jason Robinson, Matt Dawson, Dallaglio, Martin Johnson and just about every other member of the World Cup-winning squad in releasing an autobiography. 7/10
Martin Johnson
Despite retiring as England captain, he is still making the most of the World Cup halo effect to cash in through a variety of endorsements and more informal deals, including one with his former employer HSBC. He also has contracts in place with Adidas, Bic, Qantas and Mercedes. Recognisable as the face of the spirited World Cup triumph, his star is likely to wane as advertisers look to younger, fresher faces in the run-up to next year's Lions tour. Picked out by insiders as one of only four players who earns more off the field than he does on - the others being Wilkinson, Dawson and Dallaglio. 7/10
Matt Dawson
The loquacious scrum-half has seen his profile rise as a result of both the World Cup win and frequent media appearances. A columnist for the Telegraph and the BBC website and a regular guest on Grandstand, he is carving out a career in punditry which should elongate his commercial shelf life. He is another of the England squad paid to endorse the Lucozade Sport energy drink and recently appeared in a TV ad for his part-time employer the Telegraph. Like several others in the squad, also has a lucrative sideline in after-dinner speaking and motivational seminars. 8/10
Jason Robinson
With the buzz that goes round Twickenham when he gets the ball, he still has the potential to be one of the big individual stars of the sport. Whether, given his media-shy nature and deeply-held religious beliefs, he wants to cash in off the pitch is a different matter. With a nickname like Billy Whizz, though, it can surely be only a matter of time before a car manufacturer snaps him up. 7/10
Ben Cohen
According to one leading rugby agent he epitomises "the younger profile" who represent "the new face of rugby". The Northampton man sits in a second tier of players likely to make a good living from sponsorships and endorsements but still be able to walk around his local supermarket unmolested. Current sponsors include the underwear firm Sloggi. 6/10
Olly Barkley
The 22-year-old Bath fly-half is being tipped as the next Wilkinson by some in the sports marketing industry. Although he has only one cap to his name, his inclusion in the Six Nations squad could be the springboard to success both on and off the field. "He's got it all: the looks and the playing style. He's the one to watch," reckons Steve Martin, managing director of Ketchum Sports Network. 7/10
On the town:
Jonny Wilkinson
The reserved, private man of the England team, he is unlikely to hit the gossip pages of the tabloids with stories of bad behaviour at Chinawhite. But his profile is practically as big as the rest of the team combined, which means that pictures of Jonny, 24, with girlfriend Diana Stewart, also 24, out walking the dog would still make the papers. A holiday set would be worth a small fortune to an eagle-eyed paparazzi and milestones in his private life such as marriage and children would undoubtedly trouble the front pages.
Mike Tindall
He's got a World Cup winner's medal and is dating royalty. Every time Tindall, 25, is snapped with Zara Philips, 22, outside the Met Bar at 4am they are going to get heaps of coverage. The next big story is when they are pictured kissing in a park and will have to stop the charade of saying they are "just good friends".
Lawrence Dallaglio
We've got a bit of a live one here and there could still be lots of partying left in him. He may nearly be 32 and have three kids by long-term partner Alice Corbett but he still plays hard off the pitch as well as on it. When England won the World Cup he went out on a 17-hour bender, eventually getting back to the team hotel at 3pm the following day. His celebrity profile was always high but now naff TV ads for McDonalds have raised it ever further. Dallaglio showed a weak spot when he was tricked by News of the World reporters in 1999 to discuss his past experiences with drugs.
Ben Cohen
Certainly of interest to the red tops but you are more likely to find him in the middle-market tabloids because he's a sensible chap. Now two consecutive generations of Cohens have World Cup winner's medals, you can expect lots of feature pieces in the Mail and Express about uncle George and how he influenced young Ben. His home life is rock solid - he married childhood sweetheart Abby, 25, last year. They had been together for nine years, so clearly he's not one to make rash decisions in his private life.
Jason Robinson
The bad boy turned born-again Christian. Wife Amanda walked out on him when he got two other women pregnant but now he's turned to God, won her back and has his life back on track. Obviously there is a strong chance his past may come back to haunt him.Robinson, 29, said: "What's happened has happened because God wanted it to." Some less-than-divine intervention may come from a series of kiss-and-tell stories.
Martin Johnson
The pragmatic ex-captain is least likely to revel in his celebrity status. You would get long odds on him appearing on chat shows offering amusing changing-room anecdotes. Johnson might be persuaded by his agent to do some adverts for power tools prior to Christmas but other than that it will be the usual round of £20,000-a-pop after-dinner speaking gigs.
Matt Dawson
Rugby's only attempt at Posh and Becks is Dawson and his girlfriend Joanne Salley, the former Miss Northern Ireland. This photogenic couple could easily get their pictures in the paper attending a couple of red carpet premieres. If Joanne can hold a note expect a pop single out this summer.
Paul Grayson
Worth keeping an eye on - the fly-half arrived back from the celebrations in Sydney in the back of a police van along with Jason Leonard. Sounds like a game guy.
